Helios and U-BOAT: A Strategic Partnership for Festive Growth

Helios, a premium watch retailer from TITAN Company Limited, has added a shining feather to its cap, solidifying its position as a premier destination for avid watch collectors. It has introduced Italian watchmaker U-BOAT to the Indian market through a partnership that seeks to expand its international portfolio. With the festive season approaching, the timing couldn't be more perfect for this exciting collaboration.

All About Shared Values

During a riveting event held in Delhi recently, Helios, which has an extensive network of 240 stores across the country, introduced the 41 SKU's by U-BOAT collection. The addition of U-BOAT, known for timepieces with robust designs and exquisite Tuscan craftsmanship, to its portfolio not only enhances its product offerings but also reinforces its commitment to providing unparalleled customer experiences.

This partnership also presents a strategic opportunity for U-BOAT to tap into the burgeoning Indian luxury watch market. Helios's strong brand presence and deep understanding of consumer preferences make it an ideal partner for international brands looking to establish a foothold in India. 

Italo Fontana, Founder and Owner, U-BOAT, explained why the Indian market would be a great avenue for the company to strengthen its global presence. He said, “India’s rich traditions and dynamic personalities align perfectly with the spirit of U-BOAT. We are excited to introduce our watches to this vibrant market through our partnership with Helios.” He went on to add, “Our shared vision and values with the Tata Group led us to form this partnership, which has already proven successful both professionally and personally. We aim to position U-BOAT as a leading name in premium watches, recognised for its unique Italian design, exceptional materials, and superior quality.”

A Festive Partnership

Aiming to showcase the unique designs, innovative features, and exceptional craftsmanship of U-BOAT watches to discerning Indian consumers, the partnership seeks to leverage Helios's extensive network and strong brand presence to drive sales; its objectives also include establishing U-BOAT as a prominent player in the Indian luxury watch market. In other words, by highlighting the cultural significance of watches in India and the growing demand for premium timepieces, U-BOAT seeks to establish itself as a desirable and aspirational brand for Indian consumers. With the festive season approaching, Helios expects significant growth in sales, with U-BOAT contributing to an anticipated 45% increase in revenue during this period. 

U-BOAT: A Masterpiece of Design and Innovation

U-BOAT watches, renowned for their bold and distinctive designs, have carved a niche for themselves in the world of horology. These timepieces are not just mere accessories but statements of power and individuality, appealing to those who possess strong personalities and leadership qualities. Crafted with precision and innovation, U-BOAT uses advanced materials such as carbon fibre, titanium T5, sterling silver, and bronze, ensuring durability and a contemporary aesthetic.

One of the brand's defining features is its pioneering approach to watch design. The crystal sapphire red glass with a matte effect adds a touch of sophistication, while patented systems like the safe hook locking crown and crown release button enhance the functionality and security of its watches. 

The Darkmoon collection, a fan favourite, showcases the brand's innovative spirit with a watch immersed in a silicone-based oil bath. This unique feature magnifies the dial, ensuring optimal visibility from all angles, further accentuated by the distinctive dome-shaped sapphire crystal.

U-BOAT's commitment to excellence is evident in every detail, making each timepiece a testament to Swiss craftsmanship and design innovation. 

The 41 SKU’s by U-BOAT is available at 11 Helios stores in Mumbai, Bengaluru, Delhi, Hyderabad, and Kolkata, with prices starting from INR 1,22,500.

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