brands

MB&F

Founded in:
2005
Headquarters:
Geneva, Switzerland

MB&F is a Swiss luxury watch brand, founded in 2005. It specialises in creating avant-garde timepieces. The brand's watches are characterised by their unconventional design and technical innovation, seamlessly blending art with engineering. MB&F is committed to pushing the boundaries of traditional watchmaking. Needless to say, their timepieces have won numerous awards for innovation and creativity.

MB&F
The New MB&F Legacy Machine Split Escapement Variants Showcase Eddy Jaquet’s Masterful Engraving Expertise
Aaron Jacob

The New MB&F Legacy Machine Split Escapement Variants Showcase Eddy Jaquet’s Masterful Engraving Expertise

October 29, 2024

Eight one-of-a-kind timepieces feature scenes from eight timeless adventure novels on hand-engraved dials

GMT India Webinar Exclusive: Maximilian Büsser on the Passion, Authenticity, and Future of Watchmaking
Aparna Ajith

GMT India Webinar Exclusive: Maximilian Büsser on the Passion, Authenticity, and Future of Watchmaking

September 11, 2024

The MB&F founder speaks to us about the inspiration behind the brand’s designs, the collaboration with Chanel, and the passion that drives its innovations

Curtains down: The Breathtaking Highlights from Geneva Watch Days 2024
Aakriti Jadwani

Curtains down: The Breathtaking Highlights from Geneva Watch Days 2024

September 10, 2024

Wrapping up another successful edition, Geneva Watch Days 2024 showcased many exciting novelties and set new horological records

Introducing M.A.D.1S with a Slimmer Case, a Single-Cylinder Display, and a Swiss Movement
Rajrupa Biswas

Introducing M.A.D.1S with a Slimmer Case, a Single-Cylinder Display, and a Swiss Movement

August 29, 2024

What began as a humble experiment has now taken the horological world by storm. The new timepiece takes the M.A.D. legacy to greater heights

Chanel Buys 25% Stake in High-End Independent Watchmaker MB&F
Aakriti Jadwani

Chanel Buys 25% Stake in High-End Independent Watchmaker MB&F

August 22, 2024

Guaranteeing that MB&F’s long-term strategy will be maintained, Chanel’s minority stake is set to bolster stability for the indie brand

Geneva Watch Days 2024 Gets Bigger with 51 Participating Brands
Aakriti Jadwani

Geneva Watch Days 2024 Gets Bigger with 51 Participating Brands

April 3, 2024

The fifth edition of the summer gala celebrating horology is set to take place from August 29 to September 2 this year

MB&F Horological Machine Nº11 Architect: Where Architecture Meets Timekeeping
Rajrupa Biswas

MB&F Horological Machine Nº11 Architect: Where Architecture Meets Timekeeping

November 16, 2023

Max Büsser's musings come to life as MB&F reveals an extraordinary wrist machine, inspired by the 1960s architecture, just in time for Dubai Watch Week 2023

MB&F Releases the New LM Split Escapement EVO, Dedicated to its LAB in Taipei

MB&F Releases the New LM Split Escapement EVO, Dedicated to its LAB in Taipei

September 22, 2023

Following the LM Perpetual EVO, the LM Sequential EVO, and the LM Split Escapement EVO, MB&F has now introduced a special edition of EVO

MB&F Releases the New M.A.D.1 Green Edition, Sets in Motion the Raffle System
Aaron Jacob

MB&F Releases the New M.A.D.1 Green Edition, Sets in Motion the Raffle System

September 13, 2023

The watch, housed in a 42 mm stainless steel case, bears strong resemblance to its predecessor, M.A.D.1 Red. This is the third model in the M.A.D.1 collection

Introducing the New H. Moser x MB&F Streamliner Watch with DJ Panda on the Dial
Aaron Jacob

Introducing the New H. Moser x MB&F Streamliner Watch with DJ Panda on the Dial

September 4, 2023

The one-off timepiece has been unveiled with a minute repeater complication. This collab watch is dedicated to a noble cause

MB&F Unveils New HM9 Sapphire Vision Models in Blue and Green
Amrita Lall

MB&F Unveils New HM9 Sapphire Vision Models in Blue and Green

August 29, 2023

The newest HM9-SV models, available in a limited edition of five pieces each, stay true to MB&F’s bold, boundary-pushing spirit

MB&F Releases the New Legacy Machine FlyingT Watch, Exclusively for Women
Aaron Jacob

MB&F Releases the New Legacy Machine FlyingT Watch, Exclusively for Women

August 25, 2023

The diamond-set timepiece has a dial curved out of Cœur de Rubis. It’s a five-piece limited edition, bearing testimony to the watch’s exclusivity

MB&F Showcases its Technical Prowess with the New HM8 Mark 2 Variants
Aaron Jacob

MB&F Showcases its Technical Prowess with the New HM8 Mark 2 Variants

June 14, 2023

The latest collection draws inspiration from rather more contemporary spider-type sports cars.

MB&F, Laurent Picciotto Come Up with Yet Another Winner: The 15-piece LMX Paris Edition
Aakriti Jadwani

MB&F, Laurent Picciotto Come Up with Yet Another Winner: The 15-piece LMX Paris Edition

May 24, 2023

Celebrating the exceptional bond between the watch brand and Chronopassion, the new timepiece will be available only at the MB&F LAB in Paris

MB&F Introduces the Legacy Machine Perpetual in Steel with a Salmon Dial
Aaron Jacob

MB&F Introduces the Legacy Machine Perpetual in Steel with a Salmon Dial

April 2, 2023

MB&F unveils its very first steel-and-salmon combination with the new Legacy Machine Perpetual

Watch NFTs and the Metaverse of Madness
Aakriti Jadwani

Watch NFTs and the Metaverse of Madness

February 17, 2023

NFTs are making their presence felt in the world of horology. But are watch NFTs a touch of genius or a risky investment?

Mechanical Marvel: MB&F Unveils Legacy Machine N°2
Aaron Jacob

Mechanical Marvel: MB&F Unveils Legacy Machine N°2

February 13, 2023

The model harks back to watch legend Abraham-Louis Breguet’s design of averaging the rate of two balances

MB&F, Emmanuel Tarpin Create New Legacy Machine FlyingT Timepieces
Aaron Jacob

MB&F, Emmanuel Tarpin Create New Legacy Machine FlyingT Timepieces

November 24, 2022

Winter approaches with the launch of MB&F’s Legacy Machine FlyingT Ice and Blizzard models. For these, the brand collaborated with Emmanuel Tarpin.