Watches and Wonders 2024 Draws to a Close with Record Footfall, Appointments

Yet another highly successful chapter of Watches and Wonders Geneva has come to a close, leaving a lasting impact on the world of horology. This year’s edition surpassed expectations and witnessed impressive watchmaking achievements. 

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The stupendous surge in the number of exhibitors and attendees, and ticket sales reflected a shared commitment to pursuing excellence and knowledge in the field. Notably, throwing open the doors to the public and the expansion of the In The City programme played vital roles in enhancing the success of W&W 2024. Throughout the week, the gala attracted over 49,000 unique visitors, a 14% increase from previous year’s footfall. Among them were 5,700 retailers and 1,500 journalists. GMT India was there too to explore the offerings from 54 participating brands. 

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Engaging activities like product presentations, guided tours, and workshops reached full capacity well before the event commenced. Its online presence was equally impressive, with the hashtag #watchesandwonders2024 dominating social media platforms and reaching an estimated audience of over 600 million individuals. The attendance of international celebrities like Gisele Bündchen, Coco Gauff, and Kylian Mbappé further enhanced its visibility and appeal.

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Watches and Wonders Geneva also registered remarkable commercial triumph. The event orchestrated over 10,000 appointments with retailers, marking a 25% surge, compared with the previous year. Additionally, it hosted 1,800 Touch & Feel press sessions and saw a substantial rise in orders from end clients. 

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Yet, beyond the numerical triumphs, Watches and Wonders Geneva embodied the very soul of the watchmaking realm. Throughout its duration, it put on display the industry's rich diversity while emphasising its shared dedication to innovation, mastery, quality, and cooperation. Particularly noteworthy was the burgeoning interest among youngsters, as highlighted by the robust student turnout. Here’s a piece of impressive statistics: 25% of the 19,000 tickets sold were snapped up by individuals under 25, underscoring horology’s sustained connection with the forthcoming generation of watch aficionados.

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All in all, the event not only established the pulse of industry trends, but also embraced a broader audience, ensuring inclusivity. The event's grand finale in the heart of the city, including a scintillating Lost Frequencies concert, solidified its position as a guiding light of inspiration and innovation within the world of horology.

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