This Unique Piece for Susan G. Komen® Shows ZENITH’s Commitment to Fighting Breast Cancer

The partnership between ZENITH and Susan G. Komen®, one of the leading organisations in the world that fights breast cancer, seems to be going from strength to strength. As a demonstration of their commitment to raising awareness about the disease, ZENITH and Phillips have teamed up to present the ‘Unique Piece for Susan G. Komen®’ Chronomaster Original Pink timepiece; 100 percent of the proceeds from the watch sale will benefit the organisation. An exclusive auction for the Chronomaster Original Pink timepiece will be held on June 10-11, 2023, either in person in New York City or online.

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This initiative follows the successful launch of the Chronomaster Original Pink edition in October 2022; a portion of the sales proceeds was donated to Susan G. Komen®. Additionally, at the MEET THE 3 event held in Singapore recently, the Manufacture showcased its dedication to fighting breast cancer and supporting Komen.

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The Chronomaster Original Pink timepiece (Reference: 16.3201.3600/33.M3200) is a unique creation in every sense of the term. Here are its notable features. 

Distinctive Design

Ensconced in a 38 mm steel case, the watch features diamond-set lugs that pay homage to the brand's A386 model. Its striking metallic pink-toned sunray-patterned dial serves as an embodiment of the universally recognised colour, associated with breast cancer awareness. The colour pink and the pink ribbon of the organisation mark a heartfelt commitment, made by Komen founder Nancy G. Brinker to her beloved sister, Susan G. Komen, to dedicate herself to the cause of eradicating breast cancer.

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Precision and Functionality

With a date window at 4:30, the ZENITH Chronomaster Original Pink watch is equipped with the latest generation of the El Primero automatic high-frequency chronograph calibre; the Chronomaster Original Pink ensures accurate timekeeping with its 1/10th of a second measurement capability. 

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Personalisation and Uniqueness

The winning bidder of the Chronomaster Original Pink timepiece will have the opportunity to select an additional strap of his or her choice. Furthermore, the timepiece comes with a certificate, confirming its one-of-a-kind status, thereby making it a truly exclusive acquisition.

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As part of the ZENITH HORIZ-ON initiative, women's empowerment holds a significant place in the brand's core values. For years, ZENITH has been actively raising awareness about breast cancer that affects countless lives globally. By supporting Komen, ZENITH aims to facilitate access to education, hope and support while amplifying the voices of breast cancer survivors and their supporters through such initiatives as ‘Time to Make an Impact’. 

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ZENITH's collaboration with Susan G. Komen® extends beyond the creation of this unique timepiece — the brand is going to welcome representatives from Susan G. Komen® at DREAMHERS events that are held worldwide.

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