The MoonSwatch Frenzy Continues with the New ‘Strawberry Moon’ Model

The MoonSwatch madness is far from over. For the full moon on July 3, Omega and Swatch released a new version of the coveted MoonSwatch timepiece. This Mission to the Moon iteration features a seconds hand crafted from Omega’s Moonshine^TM Gold. It has a strawberry pattern, paying homage to the Strawberry Moon. 

Moonshine™: Omega’s Moonlit Gold Alloy

Omega’s Moonshine™ Gold, created in 2019, draws inspiration from natural moonlight against a dark blue sky. It’s an exclusive yellow gold alloy ― its composition includes 75% 18 ct gold, 14.5% silver, about 9% copper, and 1% palladium. Last February, Swatch and Omega released the Mission to the Moon; the chronograph seconds hand, coated with Omega’s proprietary gold material, is its distinctive feature. The just-launched Strawberry Moon model marks the next chapter in the Mission to the Moon series. Needless to say, the strawberry pattern on the seconds hand lends a playful vibe to the watch.    

The Details

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The grey BioCeramic case of the new watch is 42 mm wide and 13.25 mm thick, like the previous MoonSwatch Mission To the Moon models. The watch is powered by a quartz calibre. A certificate that comes with the watch states that the special seconds hand is produced exclusively once a month during full moon dates, which are known to have a magical effect on many things. The Moonshine hand for this model was produced when the Strawberry Moon appeared in June 2023. The watch will be available exclusively at Swatch boutiques.