Mark Your Calendar: Watches and Wonders 2024 Dates Announced

Watches and Wonders (W&W) 2024 will be held in Geneva from April 9 to 15.  An innovative programme awaits visitors at the Salon and In The City. With a whopping 55 exhibiting Maisons and three days remaining open to the public, attendees can expect meaningful connections and interactions with watchmakers. With new brands joining the event, several spaces have been expanded. 

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W&W is a unique platform that offers watch enthusiasts from all over the world a chance to engage with industry professionals and check out the novelties on display. During the gala week, the Salon will be open to the public from Saturday to Monday as part of a new seven-day programme. Ticket sales have begun; weekend and student prices are available.

What to Expect at Watches and Wonder 2024

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The W&W Geneva experience has been reimagined for 2024. Visitors will now be able to explore two floors of new spaces, along with enhanced meeting and discussion venues. 

Alongside the prestigious names, such as Rolex, Cartier, Patek Philippe, IWC Schaffhausen, and TAG Heuer, six new brands will be exhibiting for the first time, with Bremont on the one hand and Eberhard & Co, Gerald Charles, Nomos Glashütte, Norqain, and Raymond Weil on the other. H. Moser & Cie. has also confirmed its return to the Carré des Horlogers.

At the heart of the Salon, the LAB, which represents technological innovation within the industry, will take on a new dimension as a window into the future. Here, startups, schools, and engineers will reveal the secrets of tomorrow's watchmaking. The experience is immersive, tactile, and sensory, appealing especially to younger enthusiasts who are planning careers in the field.

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With a dynamic In The City programme, the heart of the City will be ticking even louder to the rhythm of watch movements. To showcase the marvels of watchmaking, a new Village Horloger will be created. In-store activities will also feature presentations and exhibitions of top products from major brands. The evening celebration will be held on April 11 on the Quai Général-Guisan; a free concert will be organised as well.

Watches and Wonders Geneva aims to be an inclusive space for all audiences and for all ages, with a special focus on younger generations who have shown a growing interest in the industry. Online ticketing is open now at watchesandwonders.com.

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