Jaeger-LeCoultre's Journey of Precision at Watches and Wonders 2024

Jaeger-LeCoultre (JLC) is celebrating the magic of mechanical watchmaking at Watches and Wonders, being held in Geneva. The pursuit of precision has been the central tenet of the Maison’s creative ethos since its establishment in 1833 by Antoine LeCoultre. The Maison tells the intriguing story of this precision in four chapters. The Precision of Production reveals the origin of it all — in other words, the story of the brand’s obsession with precision, right from the beginning, and how it has driven the Manufacturer's advancements for almost two centuries now. The Precision of Chronometry traces the development of chronometer-certified timepieces, while The Precision of Regulating Organs explains the vital role of the balance wheel and hairspring in maintaining accurate timekeeping. Lastly, The Precision of Complications explores the challenge of adding complications without compromising on accuracy, showcasing JLC's groundbreaking Duometre mechanism. 

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JLC has already unveiled two completely new Duometre calibres at W&W 2024: the Duometre Chronograph Moon (Calibre 391) and the Duometre Heliotourbillon Perpetual (Calibre 388), alongside a contemporary take on the Duometre Quantieme Lunaire, crafted in steel.

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Reviving Heritage through Thoughtfully Crafted Booth Design

At W&W, the brand transports visitors to watchmaking's historic roots. The booth, inspired by Vallée de Joux's heritage, echoes the 18th- and 19th-century forges — where blacksmiths used to hone their skills — with industrial design and materials like rusted metal and oak. A central Fire Pit radiates warmth, surrounded by LED screens detailing Swiss horology's rich history. 

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From the region's settlers to Jaeger-LeCoultre's rise, visual narratives showcase the brand's deep ties with precision craftsmanship. The booth's layout encourages immersive exploration of precision, seamlessly blending modern timepieces with history.

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An Exploration of Skill and Learning

Within Jaeger-LeCoultre’s viewing room, the legacy of precision unfolds through a meticulously curated journey. Spotlighting the five essential steps in crafting each timepiece — design, production, finishing, assembly, and ornamentation — it honours the 180 mastered skills within its integrated Manufacture. Through the 'In the Making' video series, artisans share insights into watchmaking, offering a behind-the-scenes glimpse into Jaeger-LeCoultre's artistry. 

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At various stations, master artisans are demonstrating precise gestures integral to watchmaking, drawing appreciation for meticulous craftsmanship. The Atelier d'Antoine offers Discovery Workshops, where participants delve into watchmaking principles through interactive sessions, showcasing Jaeger-LeCoultre’s commitment to education and innovation.

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Exploring Modernist Gastronomy with Michelin-Starred Chef Himanshu Saini

Jaeger-LeCoultre has collaborated with acclaimed Michelin-starred chef Himanshu Saini to push the boundaries of precision into culinary artistry through The Precision Atelier. Chef Saini, known as "the ingredient scientist", established Mumbai's Trèsind in 2018 and later Trèsind Studio in Dubai, earning for them the distinction of being the first Indian restaurant to receive Michelin stars. With Precision Atelier, Saini combines Indian culinary techniques with ingredients from Vallée de Joux. 

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As part of their Made of Makers initiative, this venture offers a gastronomic journey exploring the science of ingredients, featuring four exquisite bites paired with crafted beverages by Chef Saini. Each dish, with its precise spice combinations and visually stunning presentations, embodies culinary precision akin to the intricacies of watchmaking. All in all, it ensures a sensory feast for guests.

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After its Geneva debut, The Precision Maker exhibit will travel to Dubai in May 2024 and to Beijing in September 2024.

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